Privacy Policy

This Privacy Policy explains how SAAI RETAIL OÜ collects, uses, protects, and shares personal information when you visit outdoorchoice.co.uk, browse our products, contact us, or place an order.

We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information we collect

When you use our website, certain technical and browsing information may be collected automatically. This helps us operate the website, understand how visitors use it, improve performance, and protect our store against misuse or fraud.

This may include information such as:

• your IP address;
• browser type and version;
• device information;
• time zone and approximate location information;
• pages and products viewed;
• referring websites or search terms;
• how you interact with our website.

We refer to this type of information as Device Information.

Device Information may be collected through technologies such as:

• Server log files: records generated automatically when you access our website, such as IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.
• Pixels, tags, and web beacons: small electronic files that help us understand browsing behaviour and website interaction.
• Cookies and similar technologies: tools used to operate the website, remember preferences, measure performance, and support analytics.

When you place an order, attempt to place an order, or contact us about a purchase, we also collect the information needed to process and support your order. This may include your name, billing address, delivery address, email address, contact number, payment-related information, and order details.

We refer to this as Order Information. In this policy, Personal Data means Device Information, Order Information, and any other personal information you provide to us.

Cookies and consent

Our website uses cookies and similar technologies to make the store work properly, improve your browsing experience, analyse website usage, and, where applicable, support marketing or advertising functions.

Some cookies are necessary for the website to function. Others may require your consent, depending on their purpose. You can find more information about the cookies we use and how to manage or withdraw consent in our Cookie Policy.

How we use personal data

We use Order Information to manage and fulfil your purchase. This includes:

• processing your order and payment;
• arranging shipping and delivery;
• sending order confirmations, invoices, and service updates;
• responding to questions, requests, or complaints;
• checking orders for potential risk, misuse, or fraud;
• sending product updates or marketing communications where you have given consent.

We use Device Information to help keep our website secure, detect possible fraud or technical issues, improve website performance, and better understand how customers browse and interact with our store.

Our legal bases for processing personal data may include performance of a contract, legitimate interests, legal obligations, and consent where required.

When we share personal data

We do not sell your personal data. We only share personal information where it is necessary to operate our store, fulfil your order, comply with legal obligations, protect our rights, or where you have given consent.

We may share personal data with selected service providers, including:

• Shopify Inc.: Shopify provides the e-commerce platform used to operate our online store. You can read Shopify’s privacy information here: Shopify Privacy Policy.
• Google Analytics: Google Analytics helps us understand how visitors use our website so we can improve the customer experience. You can read Google’s privacy information here: Google Privacy Policy. You can also opt out of Google Analytics here: Google Analytics Opt-out.
• Legal and regulatory authorities: where disclosure is required by law, regulation, court order, investigation, or other legal process.

Marketing and behavioural advertising

Where you have given consent, we may use certain personal data to show you relevant product information, marketing messages, or targeted advertising.

You can learn more about online advertising here:

• Network Advertising Initiative

You can manage or opt out of personalised advertising through the following services:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://myadcenter.google.com/home
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: https://optout.aboutads.info

Do Not Track

Some browsers offer a “Do Not Track” setting. At this time, our website does not change its data collection or processing practices in response to “Do Not Track” browser signals.

Your data protection rights

Depending on applicable law, you may have rights in relation to the personal data we hold about you. These may include the right to:

• request access to your personal data;
• ask us to correct inaccurate or incomplete information;
• request deletion of your personal data;
• ask us to restrict certain processing activities;
• object to certain processing activities;
• request a copy of your data in a portable format.

To exercise any of these rights, please contact us at info@outdoorchoice.co.uk.

International transfers

Where personal data is transferred outside the United Kingdom, we use appropriate safeguards in line with applicable data protection law. These safeguards are intended to ensure that your personal data remains protected when processed by service providers or partners in other countries.

Right to lodge a complaint

You have the right to lodge a complaint with the relevant data protection supervisory authority in your country of residence or place of work.

For the United Kingdom, the relevant authority is:
Information Commissioner’s Office (ICO)
www.ico.org.uk

How long we keep personal data

We keep Order Information and related personal data for as long as necessary to fulfil orders, provide customer support, comply with legal and tax obligations, resolve disputes, prevent fraud, and maintain business records.

Where you request deletion of your personal data, we will review the request and comply where we are legally able to do so.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, service providers, or data processing practices. The latest version will always be available on this page.

Contact details

If you have any questions about this Privacy Policy, would like to exercise your rights, or wish to make a complaint, you can contact us using the details below:

Company name: SAAI RETAIL OÜ

Brand: OutdoorChoice

Address: Viru väljak 2, 10111 Tallinn, Estonia

Contact number: +447488844924

Email: info@outdoorchoice.co.uk

Our customer support is available Monday to Friday, from 09:00 to 17:00. We aim to reply within 24 hours.